On Monday my partner and me were given our new brief to work on. Our negotiated brief. This is a new venture for me as previously our briefs have been set and given. For this one we have had to find a live brief on either D&AD or YCN, then once chosen we will be given a fake client from our Tutor. Then for the remainder of the project we will contact and work with the client as we would in industry. Which I personally am very excited about.
I think doing this will allow me to understand fully how the process works, how to adjust ideas to fit with the client and how to maintain a solid relationship within an advertising career.
YCN had the brief my partner and me felt most strongly about. The brief was for Tuborg. The main theme for this brief is to 'develop ideas that will build the awareness and understanding of the Tuborg brand based on the theme, “Live unleashed”'. I am very excited to begin idea generation for this brief as with it being so vast, I can pretty much do anything, as long as it can be explained and has relevance. So over the next few weeks, my blog will hopefully demonstrate an array of ideas that my client will find successful!
No comments:
Post a Comment