It was inevitable that the first brief back at College was going to be difficult. Difficult to get back into the rhythm of things, what the processes are, how to keep on top of everything and so on. So to make this easier we were presented with the amazing product Jif Lemon Juice for AD203. But this happens in advertising, sometimes I will be presented with a product which is full to the brim with history and which will inspire me. But then sometimes I won't, which brings me back to Jif Lemon. I have to and will make the absolute best of whatever I will advertise, now and in the future to come.
Although the product didn't inspire me, after some research and discussion with my creative partner I began to really get into it. I truly found it enjoyable to be back at college doing what I love. We decided to use the angle of getting the audience involved in a way that made it approachable and intriguing. It was the first time in the course I was able to create our campaign on Photoshop and illustrator. Although my skills are a beginners I was very pleased with the outcome and cannot wait until I learn more of these skills in computer lessons to come to be able to apply them to future projects. The print ads at the very top would be within a magazine, the images would be on the right hand side of the page then on turning the page the information on Jif Lemon would be revealed. Take a look at our campaign and see what you think.
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