A Design Event with Different.

On Tuesday 26th Design Event had a 'Studio Conversation' at Different. The Creative Director of the agency, Mark Martin, took a mixed group of us into the Different boardroom to talk to us about how their agency runs. He showed us a mix of their work, and answered any general questions. After this we were kindly invited to look around the agency with him. I found this day very helpful and interesting. Overall the main point I found useful, which Mark Martin told us, was the extent of how important Digital Skills are these days in gaining a job in advertising. He basically said that he would hire no-one who had no skills on at least The Adobe Suites, even if he were hiring a Copywriter! Due, to my age I am very exposed to the digital world and know much about it, but The Adobe Suite is not a strong point of mine. I have always been aware that my skills on The Adobe Suite are limited which is why throughout my course year I have been attending the class computer lessons. But this talk at Different put it into perspective how extensive my skills must be, along with how over the next several years this will most probably only get tougher and tougher.
Overall it was a very enjoyable and helpful talk. One which allowed me to take away points to only better myself as a Creative.