My Ad of the week. Old Spice | The Man Your Man Could Smell Like

Although it isn't recent, this week I viewed the Old Spice TV commercial 'The Man Your Man Could Smell like'. It was created by Wieden+Kennedy and was released in February of this year. When watching this I couldn't believe how fantastically random it was! The Copywriting in this ad was impeccable and the art direction followed matched just perfectly. I think Old Spice has got a stigma attached to it as an old mans, sleaze type product. But this ad brought it completely up to date. The man they casted for this advert was on point and suited the script perfectly. This good casting reminded me of how precise I must be in my current project when casting for who I may include within the TV commercial my partner and me are creating. It can make or break an ad. Also as a woman viewing it, I even wanted to purchase a bottle for my boyfriend just because the ad was so amusing to me. Take a look and see what you think.