My Ad of the week. Yeo Valley Advert - Official Video

This is an ad I recently saw on TV. It was first aired during the first live final of The X Factor at the start of October 2010. BBH were the creators, and I personally think it works very well. We had a discussion in the classroom of Creative advertising about this ad, and it seemed to be a real 'marmite' of ads. Some, like myself, loved it and some hated it. For me, I feel it just gives something a different and has made a brilliant job of making this product very fun, rather than going for the more obvious approach, and I fully applaud them for the rap! Along with the Tractor with hydraulics! Take a look to see what you think.

A Design Event with Different.

On Tuesday 26th Design Event had a 'Studio Conversation' at Different. The Creative Director of the agency, Mark Martin, took a mixed group of us into the Different boardroom to talk to us about how their agency runs. He showed us a mix of their work, and answered any general questions. After this we were kindly invited to look around the agency with him. I found this day very helpful and interesting. Overall the main point I found useful, which Mark Martin told us, was the extent of how important Digital Skills are these days in gaining a job in advertising. He basically said that he would hire no-one who had no skills on at least The Adobe Suites, even if he were hiring a Copywriter! Due, to my age I am very exposed to the digital world and know much about it, but The Adobe Suite is not a strong point of mine. I have always been aware that my skills on The Adobe Suite are limited which is why throughout my course year I have been attending the class computer lessons. But this talk at Different put it into perspective how extensive my skills must be, along with how over the next several years this will most probably only get tougher and tougher.
Overall it was a very enjoyable and helpful talk. One which allowed me to take away points to only better myself as a Creative.

My Ad of the week. Old Spice | The Man Your Man Could Smell Like

Although it isn't recent, this week I viewed the Old Spice TV commercial 'The Man Your Man Could Smell like'. It was created by Wieden+Kennedy and was released in February of this year. When watching this I couldn't believe how fantastically random it was! The Copywriting in this ad was impeccable and the art direction followed matched just perfectly. I think Old Spice has got a stigma attached to it as an old mans, sleaze type product. But this ad brought it completely up to date. The man they casted for this advert was on point and suited the script perfectly. This good casting reminded me of how precise I must be in my current project when casting for who I may include within the TV commercial my partner and me are creating. It can make or break an ad. Also as a woman viewing it, I even wanted to purchase a bottle for my boyfriend just because the ad was so amusing to me. Take a look and see what you think.

The Ice Breaker.

It was inevitable that the first brief back at College was going to be difficult. Difficult to get back into the rhythm of things, what the processes are, how to keep on top of everything and so on. So to make this easier we were presented with the amazing product Jif Lemon Juice for AD203. But this happens in advertising, sometimes I will be presented with a product which is full to the brim with history and which will inspire me. But then sometimes I won't, which brings me back to Jif Lemon. I have to and will make the absolute best of whatever I will advertise, now and in the future to come.

Although the product didn't inspire me, after some research and discussion with my creative partner I began to really get into it. I truly found it enjoyable to be back at college doing what I love. We decided to use the angle of getting the audience involved in a way that made it approachable and intriguing. It was the first time in the course I was able to create our campaign on Photoshop and illustrator. Although my skills are a beginners I was very pleased with the outcome and cannot wait until I learn more of these skills in computer lessons to come to be able to apply them to future projects. The print ads at the very top would be within a magazine, the images would be on the right hand side of the page then on turning the page the information on Jif Lemon would be revealed. Take a look at our campaign and see what you think.

A new beginning

In September I started back in my 2nd year at Newcastle College FD Creative Advertising after a fantastic summer. Coming back from my first year I definatley feel much more clued up on the industry, what and where I want to be. I am part of a creative team, this is with my partner Amy Bowden who is the Copywriter and myself the Art Director. Finding a partner who you work well with is something I definatley appreciate, and I find with Amy we understand that a professional outlook is important in creating good advertising.
Throughout the summer we have looked at what we want to include within our portfolio of work, whilst creating some ideas and what we want to acheive from it, fortunatley we are on completely the same page and are very focused on gaining a career from advertising.
In this blog I will talk about what work I find for inspiration whether it be music, art, or even film. I will also update any work we produce within our course and how we are generally progressing.
Thank you for reading.