London!

So next week my class and I travel to London to visit some of the top agencies! I cannot wait, the live briefs have been announced and we shall be working on some to take down to present. The pressure is on!
We will be visiting Saatchi & Saatchi, RKCR/Y&R, Ogilvy, ASA and my personal favourite, Mother. It is here I hope to show them what I am made of.

Saatchi and Saatchi have set the brief for San Miguel, with the proposition being 'The Slow Beer'. There were no real stipulations for this brief so my partner and me pretty much have free reign. While this is quite a fun brief, I do feel that there is some hard work to be done to make this original, as Kronenbourg were responsible for the recent 'slow the pace' TV ad as you will see below which has very similar theme to what I will be working on:



So there as there are several competitors saying the same sort of thing, it will just be mine and Amy's job to try and make San Miguel stand out.

This brings me to a similar problem with our next brief to be presented in London for Mother. I can truly say I think this shall be one of the hardest briefs I will have worked on ever. It is for Moneysupermarket.com, for those who may not understand its status, it is in competition with gocompare.com (annoying singing moustache guy) and comparethemarket.com a.k.a. comparethemeerkat.com. While those adverts irritate me very much, there is no denying they work and as a result have had a mass amount of attention. Everybody knows their names. Now it is my job to beat this. Impossible? Maybe so. But I have no choice but to get on with it. I just hope I am not embarrassed in front of Tim McNaughton and Freddy Mandy at Mother! If me and Amy get this right, it could be our rise and recognition, but if not it could be a sharp shock into the realities that maybe all briefs cannot be cracked. As Mother is currently trying to work on it themselves, at least we will have their empathy! Fingers crossed something good comes from this!

Lastly we have a nice brief from RKCR/ Y&R for Interflora with the proposition being 'Get flowers delivered'. This is quite a nice, simple brief and this should be a nice one to work on.

All in all I am really looking forward to London, visiting there as a second year student I have a lot more questions I would like the agencies to answer, and with me graduating soon, I wish to see if I am at the right level to go into industry. I want to know what I need to work on as a creative to get my foot in the industry.