Wednesday, 9 March 2011

Leith Visit.

Last week our class had the fortune to be visited by one of the creative teams from Leith in Edinburgh, Michael Maxwell (copywriter) and Ian Fletcher (Art Director). It was really fun getting the guys down, they set us a task initially to answer a creative task or question. The whole class were given a task per team, and ours was the controversial 'Do a t-shirt that promotes Colonel Gaddafi'. Now this was some task, as he is such a hated man at present with the troubles in Libya, so after some research we found a picture which formed the basis of our t-shirt. Quite frankly I think for completing this in half an hour, it wasn't too bad! Take a look:


After this task they ran through some of their work and just answered any questions we had. The general theme of the discussions were unfortunately, how difficult it is to get into advertising, but if you put enough effort in, how satisfying the job truly is. Their talk really gave some inspiration, as the workload recently on my course is stepping up a gear, and becoming rather difficult, but their talk gave hope to press on, because the best bit is yet to come!

They then set us two briefs one for Irn Bru Sugar Free and one for the new '380' model train which is being released for Scotrail. They are both very different briefs, and I am very eager to begin working on them.

To end with take a look at one of my favourite TV adverts Leith has produced. Named 'Knife for Life', it is an awful subject, which in an ideal world we shouldn't have to advertise to prevent, but I think Leith did a fantastic job with it. It is one of my favourite adverts, and just creates so much emotion no matter what your background. See what you think:

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