My Ad of the week. MORE THAN freeman "Rooftile" home insurance advert

This week I stumbled across this fantastic ad from More Than for home insurance. It features US impressionist Josh Robert-Thompson in the style of Hollywood actor Morgan Freeman. At first I thought although it was brilliant it could not be rolled out to a full campaign, wouldn't it just get boring the same character just saying something slightly different time after time? But to my astonishment it hasn't, the agency has managed to make 4 similar ideas roll out. The awareness this ad has received is astounding, so it has definitely been a very successful advert.