My ad of the week. 'Yes' for Lucozade Sport

So it has been a while since I have shared my favourite ad of the week, I saw this while reading Campaign. The new ad for Lucozade features Rap star Tinie Tempah, Irish World Champion boxer Katie Taylor and Blink 182 drummer Travis Barker. The first by Grey since picking up the business last year. The ad uses the slogan ‘yes’ for the first time.
It was shot in LA, in a dark underground tunnel where Tinie Tempah performs a remixed version of his ‘Simply Unstoppable’ track whilst Barker drums and Taylor boxes. I think it works so well, using the different activities such as singing, drumming and boxing where you would need an energetic boost, but through putting the cool, underground twist, and celebrity face to each activity, Lucozade has a great campaign on its hands.

Here's the ad, enjoy!