Thursday, 17 February 2011

Enriching my culture knowledge.

Not only was my recent trip to Paris enjoyable, I feel I have come away with a clear idea of Parisian and/or French culture. Paris is not somewhere you live, it is a way of life.

From the unique cafe's where you may smoke, drink and just people watch through the day or night. Cafe's which are enriched with the history of writers or artists who have done the same whilst producing some of their great works in your very spot. To the main streets of St Germain, where fashionistas effortlessly strut along the street clutching their Louis Vuittons. Paris is a City which not only as a person, but as an Art Director, I should have a clear understanding of, amongst other cultures.

Different cultures around the world can trigger different emotions, thoughts and actions. So knowing and experiencing these different cultures can only aid me in getting across the correct message in an advertising campaign. An example of this is Mother London working on the advertising brief for Stella Artois, this uses the typical laid back, effortlessly cool attitude of a typical French male, and turns it on its head to the brands advantage. Take a look at the advert to compare this.

Stella Artois 4% Piano


In addition to this some photos I took in Paris, enjoy!


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