Well it has been one productive week. Not only have I managed to almost complete my Personal Professional Development file (PPD), but my partner and me managed to gain ourselves a great work placement at an agency named Studio Precept.
On arrival I admittedly did not know a great deal about the agency as they have only been a working agency since December of last year, But I definitely liked what I saw, and was very keen on gaining work placement here. I applied for a Social Media Managers role and came away with the great fortune that they wanted both my partner and me to complete work placement at their agency. Which I am absolutely thrilled with! We get the chance to work on the social media, which is a huge part of advertising, and we also are able to work on some briefs that may be passed our way. The best of both worlds! I just really hope they like how we work so it will be become more long term. But all in all, this has given us confidence, that our work is to a standard which reflects us well as a team.
On another note, although it is a little old, a fantastic ad from Renault Clio. Featuring Dita von Tesse, Thierry Henry, Rihanna and David Bowie, it is certainly a mix, but I don't ever remember a clio which seemed this attractive. Very cleverly filmed and mixed, I feel their old message of 'va va voom' has had a beneficial shake up. It seems to me now, a very cool and sexy car. See what you think.
Friday, 25 February 2011
Thursday, 17 February 2011
Enriching my culture knowledge.
Not only was my recent trip to Paris enjoyable, I feel I have come away with a clear idea of Parisian and/or French culture. Paris is not somewhere you live, it is a way of life.
From the unique cafe's where you may smoke, drink and just people watch through the day or night. Cafe's which are enriched with the history of writers or artists who have done the same whilst producing some of their great works in your very spot. To the main streets of St Germain, where fashionistas effortlessly strut along the street clutching their Louis Vuittons. Paris is a City which not only as a person, but as an Art Director, I should have a clear understanding of, amongst other cultures.
Different cultures around the world can trigger different emotions, thoughts and actions. So knowing and experiencing these different cultures can only aid me in getting across the correct message in an advertising campaign. An example of this is Mother London working on the advertising brief for Stella Artois, this uses the typical laid back, effortlessly cool attitude of a typical French male, and turns it on its head to the brands advantage. Take a look at the advert to compare this.
Stella Artois 4% Piano
In addition to this some photos I took in Paris, enjoy!
From the unique cafe's where you may smoke, drink and just people watch through the day or night. Cafe's which are enriched with the history of writers or artists who have done the same whilst producing some of their great works in your very spot. To the main streets of St Germain, where fashionistas effortlessly strut along the street clutching their Louis Vuittons. Paris is a City which not only as a person, but as an Art Director, I should have a clear understanding of, amongst other cultures.
Different cultures around the world can trigger different emotions, thoughts and actions. So knowing and experiencing these different cultures can only aid me in getting across the correct message in an advertising campaign. An example of this is Mother London working on the advertising brief for Stella Artois, this uses the typical laid back, effortlessly cool attitude of a typical French male, and turns it on its head to the brands advantage. Take a look at the advert to compare this.
Stella Artois 4% Piano
In addition to this some photos I took in Paris, enjoy!
Wednesday, 9 February 2011
Volkswagen Commercial: The Force
My Ad of the week. This was one of the ads featured in the ad break of the American Super Bowl. I think it works exceptionally well, using the Star Wars theme allows the parents to relate to their childhood, whist interesting young children. Take a look, it certainly put a smile on my face!
Thursday, 3 February 2011
My Ad of the week. MORE THAN freeman "Rooftile" home insurance advert
This week I stumbled across this fantastic ad from More Than for home insurance. It features US impressionist Josh Robert-Thompson in the style of Hollywood actor Morgan Freeman. At first I thought although it was brilliant it could not be rolled out to a full campaign, wouldn't it just get boring the same character just saying something slightly different time after time? But to my astonishment it hasn't, the agency has managed to make 4 similar ideas roll out. The awareness this ad has received is astounding, so it has definitely been a very successful advert.
Au Revoir
So this time next week I shall be packing my bags to travel to Paris for the weekend. I can't wait, so much great inspiration comes from France, Monet, Moulin Rouge, Toulouse-Lautrec and the Louvre. If I could name them all we would be sitting here for hours!
One of the most influential people for me is Toulouse-Lautrec, it was through seeing a few of his pictures in my Mothers art book at a young age that I gained a real respect and understanding for art which I still pursue today. So I really feel that in Paris I can broaden my knowledge on artists in buildings such as the Louvre, to hopefully become a great Art Director through looking at different styles and effects.
I shall leave you with some paintings of the Moulin Rouge Dancers by Toulouse-Lautrec along of some of the first ever true artistic advertisements he produced in the 1880's and hopefully if you have or haven't viewed these before you can appreciate the creative skill that has gone into them.
One of the most influential people for me is Toulouse-Lautrec, it was through seeing a few of his pictures in my Mothers art book at a young age that I gained a real respect and understanding for art which I still pursue today. So I really feel that in Paris I can broaden my knowledge on artists in buildings such as the Louvre, to hopefully become a great Art Director through looking at different styles and effects.
I shall leave you with some paintings of the Moulin Rouge Dancers by Toulouse-Lautrec along of some of the first ever true artistic advertisements he produced in the 1880's and hopefully if you have or haven't viewed these before you can appreciate the creative skill that has gone into them.
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